Book List

Ed Catmull
Creativity, Inc
From Ed Catmull, co-founder of Pixar, comes an incisive book about creativity in business.

Tom Kelley
The Good Creative
Principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives.

37 Signals
Getting Real
From Basecamp creator, a good book which highlights the traditional rubbish and points out how to overcome them

Charles Duhigg
The Power of Habit
The key to exercising regularly, losing weight, raising exceptional children, becoming more productive.

Nir Eyal
Hooked
A four-step process embedded into the products of many successful companies to subtly encourage customer behavior

Yuval Noah Harari
Sapiens, A Brief History of Humankind
Bold, wide-ranging and provocative, Sapiens challenges everything we thought we knew about being human, such as our thoughts, our actions, our power ... and our future.